About Us

Who is Strictly Briks?

Strictly Briks® is an exciting and innovative STEM toy company founded in 2014 by Brian Semling in Wisconsin, USA. As a father of two children, Sonja and Erik (then 7 and 4 years old), Brian saw first-hand just how much his kids and all of their friends loved playing with popular construction toys. Along with his wife Carina, they recognized that leading brands only offered limited options for creative play and learning. Brian and Carina wished that all children could experience the joy of using their boundless imagination the same way Brian and Carina did in their childhood when they played with toy bricks for hours on end. Thus began the inspiration for Strictly Briks®.


Strictly Briks® encourages kids to dream amazing things, create and build imagination into reality, and grow into the scientists, mathematicians, engineers, designers, inventors, and problem solvers of tomorrow. Our mission is to encourage STEM-based creative play and to impact kids by developing innovative brick construction toys. We provide opportunities for children to enhance educational skills while having fun.

Family & Values

We all work together, Carina, Sonja, Erik, & I as a family, along with a team of dedicated staff members to bring Strictly Briks to life. Sonja and Erik are the models for all of our marketing, and even help create and invent products! Our family puts God first in our lives, and we are very thankful for the blessings that He has provided us with. 1 Peter 4:10 “As each one has received a special gift, employ it in serving one another as good stewards of the manifold grace of God.”

Where can you find our products?

Strictly Briks sells online at and We also sell on Amazon international marketplaces in Canada, Mexico, the United Kingdon, Germany, France, Spain, and Italy. The prices on our website are the same as the prices you'll find on Amazon. Our shipping is fulfilled by Amazon, so the shipping rates are also the same. If you're a brick and mortar retailer or an organization interested in a large order, please see our wholesale and bulk orders page.

STEM & Educational Toys

Our toys are educational and encourage creativity. Strictly Briks is strongly supported by educators, teachers, schools, pre-schools, day cares, and other centers of learning. If you are an educator, please see our educators page here or email to find out more about our educators’ discount program.

We want to hear from you!

Strictly Briks aspires to be the worldwide leader in creative play! Even though we currently offer hundreds of different compatible baseplates, building bricks, games, toys and puzzles, you’ll see from our continuous new product releases that we are just getting started! We thank you for your business and sharing our brand with others. If you have ideas or suggestions as to how we can improve our products, selection, or business, I would love to hear from you directly at Let’s start building!