A New Twist on Brik Construction: Rubik's Briks by StrictlyBriks

Posted by Strictly Briks on Feb 16th 2018


Rubik’s Fans Encouraged to Build Their Creativity with Award-Winning Toymaker

3D Play, Pixels and Puzzles will have a new twist in 2018 as Strictly Briks® repurposes the Rubik’s Cube in their world of brick construction. The original Rubik’s Cube has been iconic since the 1980s but Strictly Briks will launch it’s “twist” on the iconic toy with RUBIK’S BRIKS.

The award-winning toymaker is branching out with a new concept beyond building towers (and toppling them down) to include 3D Modeling, colorful pixel images, and challenging Puzzles created in an entirely new way. Each category – 3D Play, Pixels and Puzzles – has multi-level challenges from Beginner to Advanced – just like the Cube itself. Now children ranging from preschool to middle school and beyond can enjoy building a finished product, and advanced puzzles will engage and challenge adults that grew up with the iconic Cube.

With the cube-shaped Rubik’s Briks which allow building in every direction, kids as young as 4-years-old will find new ways to be creative. Parents will appreciate how the 3D Play encourages kids to be creative, imaginative, and a bit adventurous in their construction.

Strictly Briks’ patent pending square Brik Tiles for Pixels and Puzzles, are available in 1x1, 2x2, and 3x3 sizes. They are are easy to remove for simple reuse and for exciting pixel play. They will also highlight the increasing difficulty, making it ideal for every age in the house!

Brian Semling, Founder and CEO of Strictly Briks, is excited about this new range, saying, “Imagine taking apart a Rubik’s Cube and using the colorful cubelets to build in the brick universe. That was our inspiration. We get kids, and kids at heart, to use their imagination to build creative objects in an entirely new way. We also created easy-to-remove new Tile Briks to encourage the design of cool pixel art. Plus these same Tile Briks, with Rubik’s 2x2 and 3x3 patterns, allow kids of all ages to solve challenging puzzles.”

Lori Heiss Tiplady, VP Toys & Publishing at The Smiley Company on behalf of brand owner Rubik’s Brand Limited, says, “A perfect brand extension for the world’s best-selling toy, Rubik’s Briks features an innovative new Cube-shaped design for the next generation of builders, and the full range of products will challenge youngsters’ creativity, engage their brains and inspire them to think outside the Cube!”

Keep an eye out for these Strictly Briks products in store and online in time for Autumn 2018.

Rubik’s Briks: 3D Play – Progressive Challenge Levels • $14.99-$29.99 • Ages 6+ and 8+

Each 3D Play Set comes with instructions to build 3 fun designs: invite Giraffe, Camel, or Penguin to the kitchen table with these cute, fun building sets that wow kids the moment they see them! Or build your Race Car, Dump Truck or Plane! Open the box and spill out up to 150 3D Briks with a 2x2 (stud or anti-stud) design on each face. Each patent pending 3D Brik is fully compatible with all leading brands of brick construction toys and allows the user to build with cubes.

Rubik’s Briks: 3D Play Learning Cube • $24.99 • Ages 4-10

STEM learning is easily grasped as kids tackle this challenge of adding hinges to baseplates to build a cube or other 3D build area. Combine with 150 letter and number bricks to read, write, and do math all while playing. Each set makes one educational cube comprised of 6-hinged 2-sided baseplates measuring 6.5” x 6.5” with 150 Tile Briks. Amazing!

Rubik’s Briks: 3D Play Brik Cube • $14.99 • Ages 8+

The 3D cube modeling system with Rubik’s colors result in a new creation that looks like the original global sensation of years ago. Connect 27 Briks plus 54 Rubik’s Colored Tile Briks with a some help from the enclosed instructions. This is not only a toy, but also a nostalgic desk ornament for the “kids” that grew up with the original Rubik’s Cube.

Rubik’s Briks: Pixels - Level 1 • $19.99 • Ages 4+

Blossoming artists can create a mosaic image built on brick-building baseplates using plastic tiles in Rubik’s colors. This kit includes about 300 2x2 Tile Briks plus a 32x32 (10” x 10”) baseplate. Each set can produce 4 mosaic images.

Rubik’s Briks: Pixels - Level 2 • $19.99 • Ages 8+

We’re not done yet! This set offers about 800 1x1 Tile Briks plus a 32x32 (10” x 10”) baseplate. Each set can create 3 mosaic images, and Build Your Creativity makes anything creation possible. Don’t forget that Strictly Briks Tiles are fully compatible with all leading brands of brick construction toys so the opportunities are limitless!

Rubik’s Briks: Pixel Puzzles – Level 1, 2 & 3 • $19.99 • Ages 4-7, Ages 5-12 and Ages 10+

Follow the instructions to complete these puzzles and say hello to cute, countless designs! Ideal for the whole family, with three levels of play to keep everyone from 4-year-olds to teens engaged with varying levels of challenges. Each set produces one puzzle. Three sizes, each in several styles: 20x20 designs: Parrot, Dog and Flower with bee; 30x30 designs: spaceship, waterfall, plane; 45x45 designs: space scene, waterfall, sailboat.

Rubik’s Briks: 20x20 (6” x 6”) Baseplates • $11.99 • Ages 4+

Rubik’s Briks: 32x32 (10” x 10”) Baseplates • $24.99 • Ages 4+

Consider these the home base for any of your Rubik’s Briks items. These baseplates are in Rubik’s colors of Blue, Green, Orange, Red, White and Yellow. Choose from a full set of 32x32 (10” x 10”) or 20x20 (6” x 6”) baseplates.

Parents, teachers, retailers and wholesalers can explore the entire line of Strictly Briks toys and games online at and They also sell on Amazon international marketplaces in Canada, the United Kingdom, Germany, France, Spain and Italy.

See all of our Rubik's Briks products.